Social Media

 The Internet completely changed the way modeling agencies, and nearly all other businesses, engage with potential customers.  

Mostly, the Web has been a wonderful tool and likely the most significant addition to our lives since electricity was harnessed over 100 years ago.

One of the things that has exploded in the past 10-15 years is what we call "social media."  Facebook, Instagram, Snap Chat, Tik Tok, etc.  

We've noticed that the other "agencies" (the real ones and the scams) have chosen to engage in the practice of buying followers & "likes."  They all do it.  While having 15-20K followers might look impressive at first glance, it shouldn't take long for you to realize that it's not practical (or even possible.)  Businesses pay services on social media to feed them followers and a bot (a non-human computer program) posts "likes" on a predetermined schedule (based on how much $$ you pay for the service.)  

We're often asked why we don't do the same?  Well....if we did, we would be just like the others. 😉  We became the largest agency in Indiana by doing our own thing and we're going to keep doing it our way!  We think the models on our roster, and our clients, prefer our business ethics.  It's a large part of why we became the largest agency of our kind in the Midwest.      

  

"Mother Agency"

 We're seeing a rash lately of agencies, both known scams and even formerly legitimate ones, claiming that they have "placed" someone with another agency in a large city and that they will be their "Mother Agency."  

Nonsense.

There is no such thing in our industry as a "Mother Agency."  If you remember nothing else we teach here, remember this: "All Modeling is Local."  No Indianapolis agency can magically make you a model (or actor) in Los Angeles, New York, Miami, etc.  If you want to be a model in those cities, you have one option: pack your bags, move to that city, and pound on doors - just like the other thousands of models in the city wanting the same work you do.  

Agency bookings are slow right now due to the COVID scam and the failing economy.  Some "agencies" have resorted to scams, like posting Mother Agency nonsense, to try to make it look like they have something going on so you'll pay them money to join them (yes, ALL agencies have an upfront fee for joining their roster.  Some just disguise it so they can falsely claim not to have one.)  

All Modeling is Local.  Remember that and you can spot a lot of scams from the very start.